EZDRM Logo Redesign and Brand Refresh

New logo with tagline

September 2018

Established in 2003, EZDRM was the first company in the cloud-based digital rights management services space. They provide solutions that enable companies to securely deliver video content. While their previous logo served the company well for 15 years and was recognized in the industry, EZDRM wanted a new, modern look.

EZDRM invited me to develop a new logo and color scheme. Our goal was to refresh and modernize the brand identity without sacrificing brand recognition or confusing current customers and partners. We wanted the new logo to be simple and memorable, to exhibit professionalism and reinforce EZDRM's position as a leader in the industry. But we also wanted the logo to come across as personable. The folks at EZDRM are friendly and great to work with, their services are easy to understand and set up, and we wanted the logo to reflect that.

To accomplish this we:

EZDRM launched their new logo to positive feedback at IBC 2018 in Amsterdam.

Old logo
New logo
Business card back and front
Brand mascot sticker
Logo variation on blue background
Single color