CascadiaJS Logo Design and Identity
We run CascadiaJS for the benefit of developers and the developer community. We care about helping people break into tech, learn new skills, meet interesting people and have fun with each other. We are proud to provide a platform for new and diverse voices in our industry.
We landed on stickers for our inspiration. Look at the back of many developers' laptops and you'll see at least one, and often many, stickers. They paint a picture of conferences attended, coding languages, and brand mascots. They transform a cold, gray laptop into a canvas of personal expression. But most of all, they're just fun! A few months prior Carter reached out to the dev community requesting stickers for our daughter Catherine, a budding developer herself. The response was amazing, so you could say the sticker theme just stuck with us.
We used this colorful and quirky sticker theme on the conference website, social media accounts, banners, slide deck design, and other promotional materials. For the conference badges, attendee hoodies, and speaker beanies, we created a much more subtle look. We wanted these items to relate to the overall conference design, but we also really wanted to give attendees and speakers a souvenir they would want to wear after the conference was over.
Being a part of the conference was a really fulfilling and positive experience for me. I'm not a developer, but I felt very welcomed into this community. I'm proud of the work that Carter and I created, together. ♥